Writing a book is difficult. Getting people to discover it might be even harder.

On the latest episode of Beyond the Page, I sit down with author and publishing entrepreneur Jodi Cowles to discuss the challenges facing writers in today’s publishing industry.

Jodi has spent more than 25 years writing across multiple genres and is the co-founder of Blue Hat Pub & Print and Well Told Studio. Her experience on both sides of the publishing process gives her an interesting perspective on how much the industry has changed.

One of the biggest topics we explore is whether social media is actually worth the time authors invest in it.

Writers are often told they need to maintain an active presence on multiple platforms, constantly promote their books, and keep up with changing algorithms. But does all that work translate into meaningful book sales?

Jodi discusses her frustrations with social media and why building direct relationships with readers through email newsletters, websites, and direct sales may offer a more sustainable approach.

We also explore why stories matter, what makes certain books stay with us for years, and the difference between simply finishing a book and having an experience that changes the way we think.

Jodi shares a particularly memorable story about a reader who spent hours reflecting on the questions raised by her novels. It’s a reminder that sometimes the greatest reward for a writer isn’t a sales milestone but knowing their work genuinely connected with someone.

If you’re an author, an aspiring writer, or simply someone interested in how books find their readers, there’s plenty to think about in this conversation.

Learn more about Jodi Cowles: https://jodicowles.com

Watch or listen to the latest episode of Beyond the Page on Page Chewing.